What is search engine optimization (SEO), and why do I need to know about it?
The term is truly a misnomer, and might do better as website optimization, as the work involves optimizing a website for search engines. Nonetheless, our goal is to make your website consistently index-able by search engines, thus making it easier for your customers to find you, visible where they happen to be and using their search terms!
SEO is a search engine marketing strategy to increase your website's conversion rate. It involves not just keyword research and good copy writing, but also thorough review to determine site-wide relevancy, usability, link relationships, product presentation, and related search engine marketing efforts. It is the process of improving, or optimizing, your website pages to improve their accessibility to search engines, directories and humans.
The optimization process can involve coding and programming as well. It requires a full understanding of cause and effect, paying attention to gradual changes, and developing a methodology to anticipate changes, especially Google changes.
Optimizing your website provides search engine spiders and 'bots with an easily discernable, 'crawlable' source code. Good ratings are awarded on findings that your website is navigable, useful and does what it says it does. Search engines will then index those crawlable pages. Once your website pages are indexed, your customers will be able to find you by searching, because pages contain content that is written specifically for them, using their words and phrases.
Optimization also includes soliciting links to your website from related, authoritative, quality sites, further underscoring your trustworthiness and authority to your customers. optimization is an on-going process, much as you might rearrange and advertise products and services in a store. Once is not enough, but a beginning!
A static, brochure website, where content rarely changes, may require less review for optimization than, for instance, an e-commerce website where product and information churn is high, and constant optimization attention is required for good results. How often you review depends on the purpose of your website and the types of changes you are implementing.
Search engines are an important source of profitable business. The least expensive way to promote your web site is to be found in Google, Yahoo and other search engines. But this doesn’t happen all by itself. To be effective in search engines, your web site must be “search engine friendly.” This means your web site must contain information that search engines are looking for. When you provide this information, your search results page listings will bring you more visitors. If you don’t do this, few people will ever find your web site online.
Through the efforts of etegrity SEO, you and/or your staff may learn enough to research and implement search engine optimization changes in-house! Consider your website as evolving, as a constant work-in-progress. This will prompt you to review your website for optimization regularly.
To optimize your website, etegrity SEO will conduct a careful analysis of your web site and prepare a search engine optimization report. This report will guide you and your web designer so that you can receive more web site visitors. Read more about search engine optimization report options here.
Thank you for visiting us online! Choose one of our SEO options today to make your website more find-able, soon!
If you need a quick consultation about a search engine optimization project for your website, please call us at (860) 705-3151 and leave a message if a person doesn't answer, or email tina@etegrityseo.com.
We generally answer phone calls and emails from (US-Eastern Time) 8:00 am to early evening, and make a habit of responding within one day.
